Analyzed PPC campaign performance using CTR, CPC, and conversion metrics; improved ad reach by 15%.
Presented A/B testing insights to stakeholders, enhancing Google Ads relevance scores by 18%.
Managed Google Shopping feed schema and taxonomy; increased search visibility by 27%.
Created performance dashboards for campaign reporting using ROI and engagement metrics.
Assisted in keyword research and structured bidding strategies to optimize campaign performance.
Developed Mendix applications by designing modular workflows, improving feature rollout speed by 38%.
Built an SAP-integrated master data module automating vendor and customer data entries, reducing inaccuracies by 46%.
Integrated REST, OData, and SOAP APIs for external data ingestion, improving latency by 40%.
Ensured consistent version control and streamlined deployments using branching and automated release cycles.
Worked closely with business stakeholders to align technical solutions with business requirements.
Designed and executed a multi-stage digital marketing campaign for a simulated retail brand.
Applied SEO/SEM techniques and ran email campaigns aligned with conversion goals.
Conducted audience segmentation using behavioral and demographic data from 5,000+ user profiles.
Implemented clustering algorithms to define high-intent user segments and optimize keyword targeting.
Analyzed 200+ keyword combinations and selected 65 high-performing keywords.
Improved ad quality scores by 28% and reduced funnel drop-off by 23% using performance data and campaign refinements.
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